www.bcccc.net The Corporate Citizen ❑ 43
T
hese headlines, produced by pollsters, consulting fi rms, and the Boston College Center for
Corporate Citizenship's research arm are based on surveys of public opinion and of
company executives in the U.S. and around the globe. Some provide an outside-in look at the
public's expectations of corporate citizenship and the comparative views of investors, consumers,
opinion leaders, as well as current and future members of the work force. Others offer an inside-out picture of
how managers think about citizenship, set company agendas, and put it into practice.
So what do all these surveys say about corporate citizenship? The Center has tracked the studies of respected
pollsters such as GlobeScan, GolinHarris, and the Reputation Institute, and done its own surveys of U.S. business
leaders to get a handle on this question. Here is a brief look at the major fi ndings.
Corporate Responsibility has a
Strong Affect on Reputations
Americans Send the Message: Get Down to
Business on Corporate Citizenship
Understanding of the term ʻcorporate social
responsibilityʼ (CSR) differs greatly from
country to country
Internal considerations motivate companies to adopt corporate citizenship
By Philip H. Mirvis
